Health and wellness · 2023
Flexibolic
Making metabolic science feel energetic, approachable and memorable for a new wellness audience.
Making metabolic science feel energetic, approachable and memorable for a new wellness audience.
The brand needed to explain metabolic flexibility without looking overly scientific or like another generic fitness supplement. It had to build curiosity, energy and trust from its first appearance.
Creative direction
The visual idea centres on completing the energy cycle. A three-quarter circle and leaf-like form express flexibility, vitality and positive movement, supported by an aquamarine palette designed for immediate category distinction.
The identity system
A complete identity system was translated across packaging, launch messaging, social content, apparel and campaign materials. The language keeps complex science understandable while the visual system keeps the brand recognisable.
The outcome
Flexibolic launched with a cohesive presence and a clear story that connected metabolic flexibility with lasting everyday energy.
“David turned our vision into a powerful brand identity that communicates our mission perfectly.”
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